I'm a design engineer who builds things that feel impossibly smooth.

You know that feeling when an app just works? When a button does exactly what you expect? When an animation makes you go "wait, how did they—"

That's what I build.

I live at the intersection where design meets code and neither side is allowed to make excuses.

Things I've shipped:

• Mobily Responsive - An iOS simulator for web devs (with that liquid glass aesthetic everyone keeps asking about)
• A full UI framework - Because sometimes you need to build the tools before you build the thing
• Billing software - Frontend + backend, because payment flows shouldn't feel like punishment
• Design systems - The kind teams actually use, not the kind that sit in Figma collecting dust

I obsess over micro-interactions. The 150ms transition. The 0.97 scale on button press. The shake animation with custom bezier easing that took way too long to get right.

Most people won't notice these details.

Everyone will feel them.

I got so deep into product thinking that I started applying it to my entire life.

Sleep? Just a badly designed onboarding flow with no progress indicators.

Morning routine? A conversion funnel with a catastrophic drop-off rate at the "get out of bed" step.

Cooking? Feature bloat. I've been A/B testing minimal viable meals.

I've literally shipped updates to my daily habits like they're software releases.

(Yes, I have a changelog for my life. No, I will not be taking questions at this time.)

Step 1: Find what's actually broken (not what people think is broken)

Step 2: Design the fix (with the constraints, not around them)

Step 3: Build it (polished, scalable, maintainable)

Step 4: Sweat the details until it feels right

No "best practices" without context. No "just ship it" without craft. No Figma files that can't be built.

I bring this same energy to client work.

Except I promise not to suggest you version control your sleep schedule.

(Unless...?)

Building a design collective with people who care about craft as much as I do.

We don't just make things pretty. We make things that actually solve problems.

Also continuously refactoring my life.

Let's build something → michthebrand@gmail.com

See my work → My portfolio

Watch me overthink everything → @mich_thedev