make display name have patch semantics

[jahzielv]

Related issue: Resolves #35908

Checklist for submitter

If some of the following don't apply, delete the relevant line.

Testing

• Added/updated automated tests
• QA'd all new/changed functionality manually

For unreleased bug fixes in a release candidate, one of:

• Confirmed that the fix is not expected to adversely impact load test results

[mna]

Oops looks like some tests are still using string instead of *string (CI failures).

[codecov]

Codecov Report

❌ Patch coverage is 82.05128% with 7 lines in your changes missing coverage. Please review.
✅ Project coverage is 66.23%. Comparing base (7ea2183) to head (f1a9997).
⚠️ Report is 24 commits behind head on main.

Files with missing lines	Patch %	Lines
server/datastore/mysql/in_house_apps.go	33.33%	1 Missing and 1 partial ⚠️
server/datastore/mysql/software_installers.go	33.33%	1 Missing and 1 partial ⚠️
server/datastore/mysql/vpp.go	33.33%	1 Missing and 1 partial ⚠️
server/service/vpp.go	0.00%	1 Missing ⚠️

Additional details and impacted files

@@            Coverage Diff             @@
##             main   #35947      +/-   ##
==========================================
+ Coverage   59.60%   66.23%   +6.63%     
==========================================
  Files        2109     2110       +1     
  Lines      179269   179363      +94     
  Branches     7385     7385              
==========================================
+ Hits       106848   118798   +11950     
+ Misses      62454    49666   -12788     
- Partials     9967    10899     +932     

Flag	Coverage Δ
backend	67.90% <82.05%> (+7.56%)	⬆️

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[jahzielv]

That's what I get for going straight to "ready for review"! 😮‍💨