diff --git a/apps/web/public/og.png b/apps/web/public/og.png
new file mode 100644
index 0000000000..3c1c9160e1
Binary files /dev/null and b/apps/web/public/og.png differ
diff --git a/apps/web/src/app/(home)/page.tsx b/apps/web/src/app/(home)/page.tsx
index 3426058e24..be9e08bd34 100644
--- a/apps/web/src/app/(home)/page.tsx
+++ b/apps/web/src/app/(home)/page.tsx
@@ -5,15 +5,6 @@ import Link from "next/link";
 import Balancer from "react-wrap-balancer";
 import Logo from "../components/logo";
 
-export const metadata: Metadata = {
-  title: "Comp AI - Get SOC 2, ISO 27001 and GDPR compliant",
-  description:
-    "The open-source compliance automation platform for SOC 2, ISO 27001, GDPR and more.",
-  alternates: {
-    canonical: "https://trycomp.ai",
-  },
-};
-
 export default function Home() {
   return (
     <section className="w-full">
diff --git a/apps/web/src/app/layout.tsx b/apps/web/src/app/layout.tsx
index 806438cef8..0223e9911c 100644
--- a/apps/web/src/app/layout.tsx
+++ b/apps/web/src/app/layout.tsx
@@ -4,17 +4,14 @@ import { Toaster } from "sonner";
 import "@bubba/ui/globals.css";
 import { Providers } from "@/app/providers";
 import { env } from "@/env.mjs";
+import { generatePageMeta } from "@/lib/seo";
 import { cn } from "@/lib/utils";
 import { GoogleTagManager } from "@next/third-parties/google";
 import localFont from "next/font/local";
 
-export const metadata: Metadata = {
-  title: "Comp AI",
-  description: "Automate SOC 2, ISO 27001 and GDPR compliance with AI.",
-  icons: {
-    icon: "/favicon-96x96.png",
-  },
-};
+export const metadata = generatePageMeta({
+  url: "/",
+});
 
 const font = localFont({
   src: "../../public/fonts/GeneralSans-Variable.ttf",
diff --git a/apps/web/src/lib/seo.tsx b/apps/web/src/lib/seo.tsx
new file mode 100644
index 0000000000..eb3a8b6bff
--- /dev/null
+++ b/apps/web/src/lib/seo.tsx
@@ -0,0 +1,158 @@
+import type { Metadata } from "next";
+import type { OpenGraph } from "next/dist/lib/metadata/types/opengraph-types";
+import type { Twitter } from "next/dist/lib/metadata/types/twitter-types";
+import type { StaticImageData } from "next/image";
+
+const baseURL = "https://trycomp.ai";
+const title = "Comp AI - Open Source Platform for SOC 2, ISO 27001 & GDPR";
+const description =
+  "The Open Source Drata & Vanta alternative that does everything you need to get compliant, fast. Get SOC 2, ISO 27001 and GDPR compliant in minutes.";
+
+export const rootOpenGraph: OpenGraph = {
+  locale: "en",
+  type: "website",
+  url: baseURL,
+  siteName: "Comp AI",
+  title,
+  description,
+};
+
+export const rootTwitter: Twitter = {
+  title,
+  description,
+  card: "summary_large_image",
+  creator: "@trycompai",
+  site: "@trycompai",
+};
+
+export const rootMetadata: Metadata = {
+  metadataBase: new URL(baseURL),
+  title,
+  description,
+  applicationName: "Comp AI",
+  openGraph: rootOpenGraph,
+  twitter: rootTwitter,
+  robots:
+    "follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large",
+};
+
+function getImage(
+  image?: StaticImageData | string,
+  alt?: string,
+  width?: number,
+  height?: number,
+) {
+  if (!image) {
+    return null;
+  }
+
+  if (typeof image === "string") {
+    return {
+      url: image,
+      alt,
+      width,
+      height,
+      type: image.endsWith(".png") ? "image/png" : "image/jpeg",
+    };
+  }
+
+  return {
+    url: image.src,
+    width: image.width,
+    height: image.height,
+    alt,
+    type: image.src.endsWith(".png") ? "image/png" : "image/jpeg",
+  };
+}
+
+export function generatePageMeta({
+  title = rootMetadata.title as string,
+  description = rootMetadata.description as string,
+  url,
+  image,
+  image_alt,
+  image_width,
+  image_height,
+  publishedAt,
+  updatedAt,
+  siteName = rootMetadata.applicationName as string,
+  authors,
+  noindex,
+  locale = "en",
+}: {
+  title?: string;
+  description?: string;
+  url?: string;
+  image?: StaticImageData | string;
+  image_alt?: string;
+  image_width?: number;
+  image_height?: number;
+  publishedAt?: string;
+  updatedAt?: string;
+  authors?: string[];
+  siteName?: string;
+  noindex?: boolean;
+  locale?: string;
+} = {}): Metadata {
+  const metadata = {
+    ...rootMetadata,
+    title,
+    description,
+    alternates: {
+      canonical: url,
+    },
+    authors: authors,
+    openGraph: {
+      ...rootOpenGraph,
+      locale,
+      url,
+      title: title,
+      description,
+    } as OpenGraph,
+    twitter: {
+      ...rootTwitter,
+      title: title,
+      description,
+    } as Twitter,
+    publisher: siteName,
+    other: {},
+  } as Metadata;
+
+  if (publishedAt) {
+    metadata.openGraph = {
+      ...metadata.openGraph,
+      type: "article",
+      locale: locale,
+      publishedTime: publishedAt,
+      modifiedTime: updatedAt ?? publishedAt,
+      authors: authors ?? [],
+      section: siteName,
+      tags: [siteName ?? "Comp AI"],
+    };
+  }
+
+  const img = getImage(image, image_alt ?? title, image_width, image_height);
+  const screenshot = {
+    url: `${metadata.metadataBase}og.png`,
+    width: 1200,
+    height: 630,
+    alt: title,
+    type: "image/png",
+  };
+  metadata.openGraph!.images = img ? [img] : [screenshot];
+  metadata.twitter!.images = img ? [img] : [screenshot];
+
+  if (siteName) {
+    metadata.applicationName = siteName;
+    metadata.openGraph!.siteName = siteName;
+  }
+
+  if (noindex) {
+    metadata.robots = {
+      index: false,
+      follow: true,
+    };
+  }
+
+  return metadata;
+}