@@ -125,9 +125,9 @@ After turning on disk encryption in Fleet, share [these guided instructions](#ho
In Fleet, the [Activation Lock](https://support.apple.com/en-us/HT208987) feature is disabled by default for automatically enrolled (ADE) hosts.
-In 2024, Apple added the ability to manage activation lock in Apple Business Manager (ABM). For devices that are owned by the business and available in ABM, you can [turn off activation lock remotely](https://support.apple.com/en-ca/guide/apple-business-manager/axm812df1dd8/web).
+In 2024, Apple added the ability to manage activation lock in Apple Business (AB). For devices that are owned by the business and available in AB, you can [turn off activation lock remotely](https://support.apple.com/en-ca/guide/business/welcome/web).
-If a device is not available in ABM and has Activation Lock enabled, we recommend asking the end user to follow these instructions to disable Activation Lock before migrating the device to Fleet: https://support.apple.com/en-us/HT208987.
+If a device is not available in AB and has Activation Lock enabled, we recommend asking the end user to follow these instructions to disable Activation Lock before migrating the device to Fleet: https://support.apple.com/en-us/HT208987.
If the Activation Lock is enabled, you will need the Activation Lock bypass code to wipe and reuse the Mac successfully.
diff --git a/articles/mdm-providers-compared.md b/articles/mdm-providers-compared.md
index ae7ff1ee8bc..3831d77b6da 100644
--- a/articles/mdm-providers-compared.md
+++ b/articles/mdm-providers-compared.md
@@ -20,7 +20,7 @@ Workspace ONE is an MDM product from Omnissa that provides unified endpoint mana
### Enrollment and provisioning
-When new employees join or devices need to be deployed at scale, zero-touch enrollment lets IT ship devices directly to end users without manual setup. Fleet supports zero-touch deployment for macOS, Windows, and iOS/iPadOS, with Apple Business Manager integration for Apple devices and Windows Autopilot for Windows. Workspace ONE also supports zero-touch enrollment across these operating systems.
+When new employees join or devices need to be deployed at scale, zero-touch enrollment lets IT ship devices directly to end users without manual setup. Fleet supports zero-touch deployment for macOS, Windows, and iOS/iPadOS, with Apple Business integration for Apple devices and Windows Autopilot for Windows. Workspace ONE also supports zero-touch enrollment across these operating systems.
Both solutions provide options for preventing end users from removing management and MDM configuration profiles without authorization. Both also support MDM migration using Apple's native capabilities for macOS, iOS, and iPadOS. Fleet extends this further for Windows and Linux. Fleet offers migration scripts and documentation to help IT teams transition these devices with minimal end-user disruption, allowing teams to move enrolled devices to Fleet without requiring employees to re-enroll or lose data.
@@ -71,7 +71,7 @@ Fleet's interoperable import/export format avoids vendor lock-in. Workspace ONE
## Deployment flexibility
-Fleet offers both cloud-hosted and self-hosted deployment options with identical features and no restrictions. Self-hosted deployments enable organizations with strict data sovereignty requirements to keep all device data within their own infrastructure. Fleet manages all device types from a single console, with Apple Business Manager integration for zero-touch deployment on Apple devices.
+Fleet offers both cloud-hosted and self-hosted deployment options with identical features and no restrictions. Self-hosted deployments enable organizations with strict data sovereignty requirements to keep all device data within their own infrastructure. Fleet manages all device types from a single console, with Apple Business integration for zero-touch deployment on Apple devices.
Workspace ONE discourages on-premises deployment, steering organizations toward cloud hosting.
@@ -87,7 +87,7 @@ Open-source tools like Fleet provide full transparency into the codebase, allowi
#### How does Fleet manage Apple devices?
-Fleet provides full Apple device management including MDM enrollment, configuration profiles, and software deployment for macOS, iOS, and iPadOS. Fleet supports Apple Business Manager integration for zero-touch deployment, and manages Apple devices alongside Windows, Linux, ChromeOS, and Android endpoints from a single console.
+Fleet provides full Apple device management including MDM enrollment, configuration profiles, and software deployment for macOS, iOS, and iPadOS. Fleet supports Apple Business integration for zero-touch deployment, and manages Apple devices alongside Windows, Linux, ChromeOS, and Android endpoints from a single console.
#### How does device reporting speed affect IT and security operations?
diff --git a/articles/role-based-access.md b/articles/role-based-access.md
index 5431a1fe946..834670b0b32 100644
--- a/articles/role-based-access.md
+++ b/articles/role-based-access.md
@@ -95,7 +95,7 @@ GitOps is an API-only and write-only role that can be used on CI/CD pipelines.
| Retrieve contents from file carving | | | | | ✅ | |
| Create Apple Push Certificates service (APNs) certificate signing request (CSR) | | | | | ✅ | |
| View, edit, and delete APNs certificate | | | | | ✅ | |
-| View, edit, and delete Apple Business Manager (ABM) connections | | | | | ✅ | |
+| View, edit, and delete Apple Business (AB) connections | | | | | ✅ | |
| View, edit, and delete Volume Purchasing Program (VPP) connections | | | | | ✅ | |
| Connect Android Enterprise | | | | | ✅ | |
| View disk encryption key for macOS, Windows, and Linux hosts | ✅ | ✅ | ✅ | ✅ | ✅ | |
diff --git a/articles/setup-experience.md b/articles/setup-experience.md
index 919f5316aeb..8d242c15931 100644
--- a/articles/setup-experience.md
+++ b/articles/setup-experience.md
@@ -6,9 +6,9 @@ In Fleet, you can customize the out-of-the-box macOS, Windows, Linux, iOS, iPadO
This guide covers macOS, iOS, iPadOS, and Android. Learn more about Windows and Linux in a [separate guide](https://fleetdm.com/guides/windows-linux-setup-experience).
-macOS setup features require [connecting Fleet to Apple Business Manager (ABM)](https://fleetdm.com/guides/macos-mdm-setup#apple-business-manager-abm).
+macOS setup features require [connecting Fleet to Apple Business (AB)](https://fleetdm.com/guides/macos-mdm-setup#apple-business-manager-abm).
-> If a host is marked with a [migration deadline](https://support.apple.com/en-bh/guide/apple-business-manager/axm3a49a769d/web#axmf524b36d9) in Apple Business Manager, Fleet treats it as already set up. This means Fleet won’t install setup experience software, run scripts, or install bootstrap packages on that host.
+> If a host is marked with a [migration deadline](https://support.apple.com/en-bh/guide/apple-business-manager/axm3a49a769d/web#axmf524b36d9) in Apple Business, Fleet treats it as already set up. This means Fleet won’t install setup experience software, run scripts, or install bootstrap packages on that host.
Below is the end user experience for macOS. Check out the separate videos for [iOS](https://www.youtube.com/watch?v=bPtr3Qgp1JY), [iPadOS](https://www.youtube.com/watch?v=sK3ZR2iItJY), and [Android](https://www.youtube.com/watch?v=-zB1zgtGAMs).
@@ -133,7 +133,7 @@ To sign the package we need a valid Developer ID Installer certificate:
You can install software during first time macOS, iOS, iPadOS, Android, and [Windows and Linux setup](https://fleetdm.com/guides/windows-linux-setup-experience).
-Currently, for macOS hosts, software is only installed on hosts that automatically enroll to Fleet via Apple Business Manager (ABM). For iOS and iPadOS hosts, software is only installed on hosts that enroll via ABM and hosts that manually enroll via the `/enroll` link (profile-based device enrollment).
+Currently, for macOS hosts, software is only installed on hosts that automatically enroll to Fleet via Apple Business (AB). For iOS and iPadOS hosts, software is only installed on hosts that enroll via ABM and hosts that manually enroll via the `/enroll` link (profile-based device enrollment).
Add setup experience software:
@@ -239,13 +239,13 @@ To customize the Setup Assistant, we will do the following steps:
### Step 3: Test the custom Setup Assistant
-Testing requires a test Mac that is present in your Apple Business Manager (ABM) account. We will wipe this Mac and use it to test the custom Setup Assistant.
+Testing requires a test Mac that is present in your Apple Business (AB) account. We will wipe this Mac and use it to test the custom Setup Assistant.
1. Wipe the test Mac by selecting the Apple icon in top left corner of the screen, selecting **System Settings** or **System Preference**, and searching for "Erase all content and settings." Select **Erase All Content and Settings**.
2. In Fleet, navigate to the Hosts page and find your Mac. Make sure that the host's **MDM status** is set to "Pending."
- > New Macs purchased through Apple Business Manager appear in Fleet with MDM status set to "Pending." See our [automatic enrollment guide](https://fleetdm.com/guides/macos-mdm-setup#apple-business-manager) for more information.
+ > New Macs purchased through Apple Business appear in Fleet with MDM status set to "Pending." See our [automatic enrollment guide](https://fleetdm.com/guides/macos-mdm-setup#apple-business-manager) for more information.
3. Transfer this host to a test fleet by selecting the checkbox to the left of the host and selecting **Transfer** at the top of the table. In the modal, choose the test fleet and select **Transfer**.
diff --git a/articles/sysadmin-diaries-device-enrollment.md b/articles/sysadmin-diaries-device-enrollment.md
index 733758a7e52..eefc3f0c346 100644
--- a/articles/sysadmin-diaries-device-enrollment.md
+++ b/articles/sysadmin-diaries-device-enrollment.md
@@ -14,7 +14,7 @@ Automatic Device Enrollment, often called DEP, empowers sysadmins to seamlessly
Bring Your Own Device enrollment is intended to allow users to enroll their personal devices into corporate management systems. While BYOD fosters user convenience and productivity, it introduces potential security vulnerabilities. Notably, the ability for users to unenroll their devices poses a significant challenge for sysadmins, as it compromises centralized device management and security measures.
-Our examination of BYOD enrollment underscores the importance of vigilance and proactive measures. As sysadmins, it is crucial to verify that all devices are appropriately registered within the Apple Business Manager (ABM) account. Devices not present in ABM should be [manually added](https://support.apple.com/guide/apple-business-manager/add-devices-from-apple-configurator-axm200a54d59/web) to ensure comprehensive device oversight and security.
+Our examination of BYOD enrollment underscores the importance of vigilance and proactive measures. As sysadmins, it is crucial to verify that all devices are appropriately registered within the Apple Business (AB) account. Devices not present in AB should be [manually added](https://support.apple.com/guide/apple-business-manager/add-devices-from-apple-configurator-axm200a54d59/web) to ensure comprehensive device oversight and security.
## Differences and considerations
diff --git a/articles/tales-from-fleet-security-securing-the-startup.md b/articles/tales-from-fleet-security-securing-the-startup.md
index 92a7b0d2a12..4a432bf96c2 100644
--- a/articles/tales-from-fleet-security-securing-the-startup.md
+++ b/articles/tales-from-fleet-security-securing-the-startup.md
@@ -57,7 +57,7 @@ Google should offer more granularity than on/off for third-party cookies, such a
### ADE in other countries
-First, we enrolled in ADE in the US. Once we had our customer numbers and Mobile Device Management (MDM) system linked up, we were ready to buy laptops in the US that would get configured out of the box. Then, we found a workaround for Canada. If you add Apple’s Reseller ID to [Apple Business Manager](https://business.apple.com/), you can order computers over the phone and have them linked to your business account. The Reseller ID part is critical. I learned that the hard way, by receiving a laptop ordered like this to find it not part of ADE. Fortunately, it was easy for me to [add it to ADE manually](https://support.apple.com/en-ca/guide/apple-configurator/welcome/ios).
+First, we enrolled in ADE in the US. Once we had our customer numbers and Mobile Device Management (MDM) system linked up, we were ready to buy laptops in the US that would get configured out of the box. Then, we found a workaround for Canada. If you add Apple’s Reseller ID to [Apple Business](https://business.apple.com/), you can order computers over the phone and have them linked to your business account. The Reseller ID part is critical. I learned that the hard way, by receiving a laptop ordered like this to find it not part of ADE. Fortunately, it was easy for me to [add it to ADE manually](https://support.apple.com/en-ca/guide/apple-configurator/welcome/ios).
We will keep trying the same approach in every country where we need Macs, though we know it will not be possible everywhere. We will either obtain equipment from a nearby country or rely on manual MDM enrollment by end-users for those countries.
diff --git a/articles/technology-platform.md b/articles/technology-platform.md
index f7b8b5c3afc..e5ef42d3448 100644
--- a/articles/technology-platform.md
+++ b/articles/technology-platform.md
@@ -12,7 +12,7 @@ As the fleet grows, the team needs a more scalable way to manage devices using a
* **Devices managed:** ~15,000 iPads plus corporate macOS devices
-* **Primary requirements:** GitOps workflows, API-first management, Apple Business Manager integration
+* **Primary requirements:** GitOps workflows, API-first management, Apple Business integration
* **Previous challenge:** Manual enrollment processes and limited automation
@@ -33,7 +33,7 @@ Fleet must meet three key requirements:
1. **GitOps workflows**
Integrate with GitHub Enterprise for version-controlled device management.
-2. **Apple Business Manager integration**
+2. **Apple Business integration**
Seamlessly manage large numbers of iPads.
3. **API-first management**
@@ -47,7 +47,7 @@ Device configurations live in version-controlled repositories. Changes go throug
Fleet’s API powers several automated workflows. For example, device names synchronize automatically with the company’s inventory system, ensuring records remain accurate without manual updates.
-Fleet also integrates with Apple Business Manager to automate provisioning of new devices.
+Fleet also integrates with Apple Business to automate provisioning of new devices.
### A flexible migration strategy
diff --git a/articles/the-mdm-mirgration-reality.md b/articles/the-mdm-mirgration-reality.md
index dc4aa0da7d9..5b7652e5e03 100644
--- a/articles/the-mdm-mirgration-reality.md
+++ b/articles/the-mdm-mirgration-reality.md
@@ -1,6 +1,6 @@
# The MDM migration reality: easier, but not easy
-Recent macOS and iOS/iPadOS updates, along with improvements in Apple Business Manager (ABM), have made MDM migration less disruptive. Previously, migrating iOS and iPadOS devices to a new MDM server required a complete factory reset, disrupting end users. Now, these mobile devices can be reassigned to a new MDM server without wiping, bringing them in line with macOS devices which already supported non-destructive migration.
+Recent macOS and iOS/iPadOS updates, along with improvements in Apple Business (AB), have made MDM migration less disruptive. Previously, migrating iOS and iPadOS devices to a new MDM server required a complete factory reset, disrupting end users. Now, these mobile devices can be reassigned to a new MDM server without wiping, bringing them in line with macOS devices which already supported non-destructive migration.
While macOS avoided the factory reset requirement, migration prior to macOS 26 still required careful coordination and communication with end users and, in some cases, custom workflows to ease the transition.
diff --git a/articles/what-is-apple-business-a-complete-guide.md b/articles/what-is-apple-business-a-complete-guide.md
new file mode 100644
index 00000000000..5d338f39182
--- /dev/null
+++ b/articles/what-is-apple-business-a-complete-guide.md
@@ -0,0 +1,110 @@
+# What is Apple Business? A complete guide
+
+This article explains what Apple Business (AB) does and its key features.
+
+## Apple Business defined
+
+Apple Business (AB) is Apple's free service for tracking the provenance of an organization's purchased devices from Apple or from authorized Apple resellers. By validating institutional ownership of Apple devices, AB allows organizations to:
+
+- Connect their MDM servers to AB to enable Automated Device Enrollment (ADE) for zero-touch enrollment workflows
+- Control licensed software and content distribution via Apps and Books management
+- Administer Managed Apple Accounts
+
+The backend of the AB infrastructure handles connecting institutionally-owned devices to Apple activation servers after first boot. Devices negotiate with AB and become associated to an organization's MDM server to receive an enrollment profile. When a device is enrolled, users are walked through a partially or fully automated Setup Assistant process, usually followed by a customized provisioning workflow. The "Out Of the Box" (OOB) experience for a new employee is easy to understand and hassle-free, resulting in a completely configured, fully-managed device that is ready for work without manual or IT intervention.
+
+Apple consolidated AB in 2018 from two previously separate programs: the Device Enrollment Program (DEP) for automated enrollment and the Volume Purchase Program (VPP) for app licensing. The consolidation eliminated operational silos of managing device enrollment in one system and app distribution in another.
+
+AB is a single-portal for:
+
+- Device enrollment automation (ADE)
+- Software and content purchasing (Apps and Books)
+- Managed Apple Account provisioning
+
+integrated with your chosen mobile device management (MDM) solution for complete control of your devices across the Apple platform.
+
+## Is Apple Business an MDM?
+
+AB alone is not a substitute for an MDM solution. MDM servers connected to AB are responsible for performing management actions on devices after enrollment.
+
+Pairing AB with an MDM solution results in a comprehensive management system where automated enrollment feeds devices to the MDM server. The MDM server deploys MDM commands and configuration profiles to enforce settings and controls post-enrollment.
+
+MDM is possible without AB, but, manual enrollment can create bottlenecks that slow provisioning and increase IT overhead. AB enables ADE which allows for Apple devices to be fully managed and supervised, giving organizations access to the full range of Apple device management capabilities.
+
+AB can be integrated with all major MDM solutions, including [Fleet](http://fleetdm.com/). This flexibility allows organizations to evaluate MDM vendors based on specific requirements or features like REST API capabilities, cross-platform support, data collection, security compliance, remediation capabilities, GitOps automation, and self-hosting options.
+
+If your current MDM fails to meet your needs, you can switch MDM vendors without having to create a new AB instance. At WWDC 2025 Apple introduced [Managed Device Migration](https://fleetdm.com/announcements/mdm-just-got-better) making the move from your current MDM vendor to any other easier than ever.
+
+## What are the key features of Apple Business?
+
+AB has three core capabilities that work together to automate device provisioning at scale: Automated Device Enrollment (ADE), volume purchasing for Apps and Books, and identity management through Managed Apple Accounts
+
+### Automated Device Enrollment
+
+Automated Device Enrollment (ADE) streamlines MDM enrollment by handling initial device setup through Apple's activation infrastructure.
+
+### Volume purchasing and app distribution
+
+AB provides bulk app and content purchases with remote distribution that doesn't require employees to use personal Apple Accounts on-device. This gives you complete license management with remote deployment capabilities even if users or your organization has disabled the App Store on managed devices.
+
+Admins can push app updates and revoke compromised app access during security incidents across their entire fleet without requiring physical access to devices.
+
+When employees leave, licenses are maintained by your organization rather than leaving with them. This means licenses are available for reassignment to current employees and licensing costs can be more easily managed. For organizations with proprietary software, AB allows custom, in-house app distribution directly to managed devices without requiring App Store distribution or public availability.
+
+### Managed Apple Accounts
+
+Managed Apple Accounts allow organizations to separate work and personal identities. AB People Managers can control all identities created within an organization's domain. This solves the problem of employees controlling Apple Accounts created with an organizational identity but intended for personal use outside the organization's control.
+
+Managed Apple Accounts also enable role-based access control within AB. This allows an organization to delegate specific AB administrative responsibilities. A Content Manager, for example, can distribute apps without accessing device configurations. A People Manager can provision Managed Apple Accounts without access to change MDM assignments.
+
+Role-based access control typically follows the security principle of "least privilege" while distributing workloads across your IT team, preventing any single AB administrator from having unnecessary access to sensitive configurations.
+
+## Benefits of Apple Business
+
+AB eliminates manual device setup, reduces administrative overhead through automation, and provides vendor flexibility at zero platform cost.
+
+- **Deployment efficiency:** Automated enrollment delivers devices ready for work on first boot, allowing IT teams to shift their focus from repetitive device configuration to designing policies and maintaining infrastructure.
+
+- **Operational scale:** AB supports organizational growth without requiring architectural changes, keeping your provisioning process consistent as your device fleet expands from dozens to thousands of devices.
+
+- **Cost savings:** AB itself costs nothing, and volume app purchasing keeps software and content license expenses predictable.
+
+- **Security and compliance:** AB enables good security posture at many different levels:
+
+ - Device supervision via ADE enforce security settings from first boot and enabling remote lock / wipe capabilities
+ - Managed Apple Accounts can help to keep work data separate from personal information
+ - Role-based access controls in AB allow organizations to engage in best practices
+
+- **Vendor flexibility:** AB integrates with any MDM solution, preventing vendor lock-in. Select the MDM solution that fits your organization bwest and switch MDM vendors without rebuilding your enrollment infrastructure via Managed Device Migration.
+
+## Who should use Apple Business?
+
+Small US-only teams with fewer than 500 employees and basic security needs might be able to use ABE. Organizations managing Apple devices at scale should use AB paired with a third-party MDM solution, such as [Fleet](https://fleetdm.com/device-management).
+
+Value emerges for enterprises with distributed teams, international operations, or those planning to exceed 500 employees. Large enterprises with multi-location operations will appreciate AB's global availability and unlimited scale.
+
+Fleet pairs well with AB. Fleet's MDM features are built on top of [osquery](https://fleetdm.com/guides/osquery-a-tool-to-easily-ask-questions-about-operating-systems), Fleet provides deep endpoint visibility through 300+ queryable data tables and delivers device reporting in under 30 seconds. Its cross-platform support extends beyond the Apple ecosystem to Windows, Linux, Chromebooks and Android devices. For organizations with data residency requirements, Fleet offers both hosted, cloud-managed and self-hosted server deployment options, while native GitOps and API-first design integrate with the modern, infrastructure-as-code practices large enterprises are adopting to thrive.
+
+## What about Apple devices in education and the public sector?
+
+Educational institutions should use Apple School Manager (ASM) instead of AB. ASM has all the features of AB with additional features designed for K-12 and higher education like Shared iPad management, student information management tools, and student account provisioning. Schools don't need both portals and only need to pair ASM with a third-party MDM solution like [Fleet](http://fleetdm.com/).
+
+AB works with all MDM solutions and provides detailed procurement, enrollment and compliance data. Government and public sector agencies managing Apple devices that:
+
+Must meet strict vendor flexibility and audit requirements
+Operate under strict procurement and regulatory frameworks
+should require AB as part of their technology stack.
+
+Fleet helps these organizations [meet compliance requirements](https://fleetdm.com/securing/get-and-stay-compliant-across-your-devices-with-fleet) through automated vulnerability detection, policy enforcement, continuous monitoring, and deployment flexibility with both cloud-hosted and self-hosted options that address data residency requirements.
+
+## Pairing AB with the right MDM
+
+AB provides the enrollment infrastructure that makes automated Apple device provisioning possible. Pairing AB's free platform with your chosen MDM solution eliminates manual device setup and gives you a flexible foundation that scales with your organization.
+
+For comprehensive device management across Mac, iPhone, iPad, Windows, and Linux, Fleet provides open-source MDM that integrates with AB. Once AB handles enrollment, Fleet manages your devices with an API-first architecture that supports GitOps workflows and configuration as code. [Schedule a Fleet demo](https://fleetdm.com/contact) to explore how AB and Fleet work together.
+
+
+
+
+
+
+
diff --git a/articles/what-is-apple-business-manager-a-complete-guide.md b/articles/what-is-apple-business-manager-a-complete-guide.md
deleted file mode 100644
index 2c4861ad643..00000000000
--- a/articles/what-is-apple-business-manager-a-complete-guide.md
+++ /dev/null
@@ -1,126 +0,0 @@
-# What is Apple Business Manager? A complete guide
-
-This article explains what Apple Business Manager (ABM) does and its key features.
-
-## Apple Business Manager defined
-
-Apple Business Manager (ABM) is Apple's free service for tracking the provenance of an organization's purchased devices from Apple or from authorized Apple resellers. By validating institutional ownership of Apple devices, ABM allows organizations to:
-
-- Connect their MDM servers to ABM to enable Automated Device Enrollment (ADE) for zero-touch enrollment workflows
-- Control licensed software and content distribution via Apps and Books management
-- Administer Managed Apple Accounts
-
-The backend of the ABM infrastructure handles connecting institutionally-owned devices to Apple activation servers after first boot. Devices negotiate with ABM and become associated to an organization's MDM server to receive an enrollment profile. When a device is enrolled, users are walked through a partially or fully automated Setup Assistant process, usually followed by a customized provisioning workflow. The "Out Of the Box" (OOB) experience for a new employee is easy to understand and hassle-free, resulting in a completely configured, fully-managed device that is ready for work without manual or IT intervention.
-
-Apple consolidated ABM in 2018 from two previously separate programs: the Device Enrollment Program (DEP) for automated enrollment and the Volume Purchase Program (VPP) for app licensing. The consolidation eliminated operational silos of managing device enrollment in one system and app distribution in another.
-
-ABM is a single-portal for:
-
-- Device enrollment automation (ADE)
-- Software and content purchasing (Apps and Books)
-- Managed Apple Account provisioning
-
-integrated with your chosen mobile device management (MDM) solution for complete control of your devices across the Apple platform.
-
-## Is Apple Business Manager an MDM?
-
-ABM alone is not a substitute for an MDM solution. MDM servers connected to ABM are responsible for performing management actions on devices after enrollment.
-
-Pairing ABM with an MDM solution results in a comprehensive management system where automated enrollment feeds devices to the MDM server. The MDM server deploys MDM commands and configuration profiles to enforce settings and controls post-enrollment.
-
-MDM is possible without ABM, but, manual enrollment can create bottlenecks that slow provisioning and increase IT overhead. ABM enables ADE which allows for Apple devices to be fully managed and supervised, giving organizations access to the full range of Apple device management capabilities.
-
-ABM can be integrated with all major MDM solutions, including [Fleet](http://fleetdm.com/). This flexibility allows organizations to evaluate MDM vendors based on specific requirements or features like REST API capabilities, cross-platform support, data collection, security compliance, remediation capabilities, GitOps automation, and self-hosting options.
-
-If your current MDM fails to meet your needs, you can switch MDM vendors without having to create a new ABM instance. At WWDC 2025 Apple introduced [Managed Device Migration](https://fleetdm.com/announcements/mdm-just-got-better) making the move from your current MDM vendor to any other easier than ever.
-
-### What is Apple Business Essentials?
-
-Apple Business Essentials (ABE) is Apple's MDM solution for small businesses that bundles enrollment and settings enforcement into a single paid subscription ($2.99 to $24.99 per device per month). Unlike ABM which requires a separate MDM, ABE packages ABM functionality with built-in MDM, 24/7 support, and iCloud storage in a simplified offering.
-
-ABE works best for organizations with specific characteristics and constraints:
-
-- Organizations with fewer than 500 employees
-- US-based operations that don't require multi-region deployment
-- Apple-only device fleets without Windows, Linux, or cross-platform management needs
-- Limited IT staff who benefit from simplified administration and built-in support
-- Basic security requirements that don't demand advanced compliance
-
-ABE lacks advanced controls like conditional access, dynamic grouping, and sophisticated automation, while app deployment is via App Store software distribution custom package installation capabilities.
-
-Complex organizations with strict management requirements should consider using ABM paired with a a third-party MDM solution for greater flexibility and capabilities.
-
-## What are the key features of Apple Business Manager?
-
-ABM has three core capabilities that work together to automate device provisioning at scale: Automated Device Enrollment (ADE), volume purchasing for Apps and Books, and identity management through Managed Apple Accounts
-
-### Automated Device Enrollment
-
-Automated Device Enrollment (ADE) streamlines MDM enrollment by handling initial device setup through Apple's activation infrastructure.
-
-### Volume purchasing and app distribution
-
-ABM provides bulk app and content purchases with remote distribution that doesn't require employees to use personal Apple Accounts on-device. This gives you complete license management with remote deployment capabilities even if users or your organization has disabled the App Store on managed devices.
-
-Admins can push app updates and revoke compromised app access during security incidents across their entire fleet without requiring physical access to devices.
-
-When employees leave, licenses are maintained by your organization rather than leaving with them. This means licenses are available for reassignment to current employees and licensing costs can be more easily managed. For organizations with proprietary software, ABM allows custom, in-house app distribution directly to managed devices without requiring App Store distribution or public availability.
-
-### Managed Apple Accounts
-
-Managed Apple Accounts allow organizations to separate work and personal identities. ABM People Managers can control all identities created within an organization's domain. This solves the problem of employees controlling Apple Accounts created with an organizational identity but intended for personal use outside the organization's control.
-
-Managed Apple Accounts also enable role-based access control within ABM. This allows an organization to delegate specific ABM administrative responsibilities. A Content Manager, for example, can distribute apps without accessing device configurations. A People Manager can provision Managed Apple Accounts without access to change MDM assignments.
-
-Role-based access control typically follows the security principle of "least privilege" while distributing workloads across your IT team, preventing any single ABM administrator from having unnecessary access to sensitive configurations.
-
-## Benefits of Apple Business Manager
-
-ABM eliminates manual device setup, reduces administrative overhead through automation, and provides vendor flexibility at zero platform cost.
-
-- **Deployment efficiency:** Automated enrollment delivers devices ready for work on first boot, allowing IT teams to shift their focus from repetitive device configuration to designing policies and maintaining infrastructure.
-
-- **Operational scale:** ABM supports organizational growth without requiring architectural changes, keeping your provisioning process consistent as your device fleet expands from dozens to thousands of devices.
-
-- **Cost savings:** ABM itself costs nothing, and volume app purchasing keeps software and content license expenses predictable.
-
-- **Security and compliance:** ABM enables good security posture at many different levels:
-
- - Device supervision via ADE enforce security settings from first boot and enabling remote lock / wipe capabilities
- - Managed Apple Accounts can help to keep work data separate from personal information
- - Role-based access controls in ABM allow organizations to engage in best practices
-
-- **Vendor flexibility:** ABM integrates with any MDM solution, preventing vendor lock-in. Select the MDM solution that fits your organization bwest and switch MDM vendors without rebuilding your enrollment infrastructure via Managed Device Migration.
-
-## Who should use Apple Business Manager?
-
-Small US-only teams with fewer than 500 employees and basic security needs might be able to use ABE. Organizations managing Apple devices at scale should use ABM paired with a third-party MDM solution, such as [Fleet](https://fleetdm.com/device-management).
-
-Value emerges for enterprises with distributed teams, international operations, or those planning to exceed 500 employees. Large enterprises with multi-location operations will appreciate ABM's global availability and unlimited scale since Apple Business Essentials has strict size and geographic limits.
-
-Fleet pairs well with ABM. Fleet's MDM features are built on top of [osquery](https://fleetdm.com/guides/osquery-a-tool-to-easily-ask-questions-about-operating-systems), Fleet provides deep endpoint visibility through 300+ queryable data tables and delivers device reporting in under 30 seconds. Its cross-platform support extends beyond the Apple ecosystem to Windows, Linux, Chromebooks and Android devices. For organizations with data residency requirements, Fleet offers both hosted, cloud-managed and self-hosted server deployment options, while native GitOps and API-first design integrate with the modern, infrastructure-as-code practices large enterprises are adopting to thrive.
-
-## What about Apple devices in education and the public sector?
-
-Educational institutions should use Apple School Manager (ASM) instead of ABM. ASM has all the features of ABM with additional features designed for K-12 and higher education like Shared iPad management, student information management tools, and student account provisioning. Schools don't need both portals and only need to pair ASM with a third-party MDM solution like [Fleet](http://fleetdm.com/).
-
-ABM works with all MDM solutions and provides detailed procurement, enrollment and compliance data. Government and public sector agencies managing Apple devices that:
-
-Must meet strict vendor flexibility and audit requirements
-Operate under strict procurement and regulatory frameworks
-should require ABM as part of their technology stack.
-
-Fleet helps these organizations [meet compliance requirements](https://fleetdm.com/securing/get-and-stay-compliant-across-your-devices-with-fleet) through automated vulnerability detection, policy enforcement, continuous monitoring, and deployment flexibility with both cloud-hosted and self-hosted options that address data residency requirements.
-
-## Pairing ABM with the right MDM
-
-ABM provides the enrollment infrastructure that makes automated Apple device provisioning possible. Pairing ABM's free platform with your chosen MDM solution eliminates manual device setup and gives you a flexible foundation that scales with your organization.
-
-For comprehensive device management across Mac, iPhone, iPad, Windows, and Linux, Fleet provides open-source MDM that integrates with ABM. Once ABM handles enrollment, Fleet manages your devices with an API-first architecture that supports GitOps workflows and configuration as code. [Schedule a Fleet demo](https://fleetdm.com/contact) to explore how ABM and Fleet work together.
-
-
-
-
-
-
-
diff --git a/articles/what-is-apple-mdm.md b/articles/what-is-apple-mdm.md
index 77316dbda62..aaed2a89f83 100644
--- a/articles/what-is-apple-mdm.md
+++ b/articles/what-is-apple-mdm.md
@@ -1,6 +1,6 @@
# Apple MDM: A complete guide
-Managing Apple devices across an enterprise organization requires more than just deploying hardware. Configuration settings, security policies, and app distribution must reach hundreds or thousands of macOS, iOS, and iPadOS devices without manual intervention. Apple's Mobile Device Management (MDM) protocol provides the foundation for managing large device fleets, but the protocol itself is just one piece of the puzzle. This guide covers how Apple MDM works, integration with Apple Business Manager (ABM).
+Managing Apple devices across an enterprise organization requires more than just deploying hardware. Configuration settings, security policies, and app distribution must reach hundreds or thousands of macOS, iOS, and iPadOS devices without manual intervention. Apple's Mobile Device Management (MDM) protocol provides the foundation for managing large device fleets, but the protocol itself is just one piece of the puzzle. This guide covers how Apple MDM works, integration with Apple Business (AB).
## What is Apple MDM and how does it work?
@@ -10,19 +10,19 @@ The architecture relies on two core components working together. A check-in prot
When administrators push a configuration change, the MDM server doesn't communicate directly with the device. Instead, it sends a push notification through APNs, which triggers the device to check in with the MDM server and retrieve any queued commands. This communication depends on valid certificates, including an APNs certificate that requires annual renewal to keep your fleet connected.
-## Managing enrollment and apps through Apple Business Manager
+## Managing enrollment and apps through Apple Business
-Without Apple Business Manager (ABM), enrollment is typically manual or user-initiated, often via profile installation or account-driven enrollment flows. These approaches work but are harder to scale than zero-touch deployment.
+Without Apple Business (AB), enrollment is typically manual or user-initiated, often via profile installation or account-driven enrollment flows. These approaches work but are harder to scale than zero-touch deployment.
-ABM connects Apple's activation servers to your MDM server. When you purchase devices through Apple or authorized resellers, they automatically appear in your ABM account. From there, you assign devices to your MDM server so they enroll automatically when employees power them on for the first time.
+AB connects Apple's activation servers to your MDM server. When you purchase devices through Apple or authorized resellers, they automatically appear in your AB account. From there, you assign devices to your MDM server so they enroll automatically when employees power them on for the first time.
-ABM also centralizes app purchasing through Apps and Books, letting you buy apps in bulk and distribute them to devices without requiring individual Apple IDs. Apple School Manager (ASM) provides the same capabilities for educational institutions.
+AB also centralizes app purchasing through Apps and Books, letting you buy apps in bulk and distribute them to devices without requiring individual Apple IDs. Apple School Manager (ASM) provides the same capabilities for educational institutions.
### Zero-touch deployment through automated device enrollment
Automated Device Enrollment (ADE) lets employees power on a new Mac or iPhone and start working without IT touching the device. The device automatically enrolls in your MDM server during Setup Assistant, receives its configuration profiles, and installs required apps.
-Here's how it works: when an employee powers on a new device, it contacts Apple's activation servers, which recognize the device belongs to your organization through ABM. Apple redirects the device to your MDM server, and enrollment happens automatically. Depending on configuration (for example, Auto Advance on supported Macs), setup can be largely hands-off.
+Here's how it works: when an employee powers on a new device, it contacts Apple's activation servers, which recognize the device belongs to your organization through AB. Apple redirects the device to your MDM server, and enrollment happens automatically. Depending on configuration (for example, Auto Advance on supported Macs), setup can be largely hands-off.
ADE provides capabilities that manual enrollment can't match:
@@ -64,7 +64,7 @@ DDM coexists with traditional MDM commands and profiles, so you can adopt it gra
Most enterprises manage more than just Apple devices. IT teams typically oversee fleets spanning macOS, Windows, and Linux and more. This historically has meant running separate management tools for each platform. Multi-platform MDM tools address this fragmentation by managing all devices through a single console.
-The best multi-platform tools don't sacrifice Apple-specific capabilities for multi-platform coverage. They implement Apple's MDM protocol natively, including full support for ABM integration, ADE, Apps and Books, and declarative device management, while extending the same depth of management to Windows and Linux devices.
+The best multi-platform tools don't sacrifice Apple-specific capabilities for multi-platform coverage. They implement Apple's MDM protocol natively, including full support for AB integration, ADE, Apps and Books, and declarative device management, while extending the same depth of management to Windows and Linux devices.
### When Apple-only MDM falls short
@@ -78,7 +78,7 @@ Linux typically uses configuration management tools like Ansible or Puppet with
When evaluating tools that manage Apple devices alongside other platforms, certain capabilities separate tools that genuinely simplify management from those that just add another layer of abstraction:
-* **Native Apple MDM support:** The tool should implement Apple's MDM protocol properly, including ABM integration, ADE, Apps and Books, and configuration profiles.
+* **Native Apple MDM support:** The tool should implement Apple's MDM protocol properly, including AB integration, ADE, Apps and Books, and configuration profiles.
* **Declarative device management:** Support for DDM helps ensure you can take advantage of Apple's modern management architecture.
* [**GitOps workflows:**](https://fleetdm.com/gitops-workshop) Infrastructure-as-code approaches let you version control configurations and maintain audit trails.
* **API-first architecture:** Robust APIs enable [automation workflows](https://fleetdm.com/guides/automations) and integration with your existing security and IT tools.
@@ -88,15 +88,15 @@ Open-source options add transparency to the equation. Organizations can inspect
## Manage Apple devices across your fleet
-Apple MDM provides the protocol foundation for enterprise device management, while ABM and automated device enrollment enable zero-touch deployment workflows. Declarative device management points toward Apple's intended direction for modern management.
+Apple MDM provides the protocol foundation for enterprise device management, while AB and automated device enrollment enable zero-touch deployment workflows. Declarative device management points toward Apple's intended direction for modern management.
-For comprehensive device management across Mac, iPhone, iPad, Windows, and Linux, Fleet provides open-core MDM that integrates with ABM. Fleet manages your devices with an API-first architecture that supports GitOps workflows and configuration as code. [Try Fleet](https://fleetdm.com/try-fleet) to see how unified device management works across your entire fleet.
+For comprehensive device management across Mac, iPhone, iPad, Windows, and Linux, Fleet provides open-core MDM that integrates with AB. Fleet manages your devices with an API-first architecture that supports GitOps workflows and configuration as code. [Try Fleet](https://fleetdm.com/try-fleet) to see how unified device management works across your entire fleet.
## Frequently asked questions
-### What's the difference between MDM and ABM?
+### What's the difference between MDM and AB?
-MDM is the protocol and server infrastructure that actually manages devices, pushing configurations, enforcing policies, and executing commands. ABM is Apple's web portal for device enrollment and app purchasing. ABM connects to your MDM server and tells Apple's activation servers which MDM server should manage each device. You need both working together for automated enrollment and zero-touch deployment.
+MDM is the protocol and server infrastructure that actually manages devices, pushing configurations, enforcing policies, and executing commands. AB is Apple's web portal for device enrollment and app purchasing. AB connects to your MDM server and tells Apple's activation servers which MDM server should manage each device. You need both working together for automated enrollment and zero-touch deployment.
### Can users remove MDM profiles from their devices?
@@ -104,7 +104,7 @@ It depends on the enrollment method. Devices enrolled through Automated Device E
### How long does it take to set up Apple MDM for an organization?
-Initial setup often takes anywhere from a few days to a couple of weeks, depending on your existing infrastructure. You'll need to establish an ABM account, obtain APNs certificates, connect your MDM server, and configure enrollment profiles. Fleet's [MDM setup guide](https://fleetdm.com/guides/macos-mdm-setup) walks through the specific steps for connecting ABM.
+Initial setup often takes anywhere from a few days to a couple of weeks, depending on your existing infrastructure. You'll need to establish an AB account, obtain APNs certificates, connect your MDM server, and configure enrollment profiles. Fleet's [MDM setup guide](https://fleetdm.com/guides/macos-mdm-setup) walks through the specific steps for connecting AB.
### Does Apple MDM work for BYOD scenarios?
diff --git a/articles/what-is-application-management.md b/articles/what-is-application-management.md
index 18d24d24bc0..e3f12912c58 100644
--- a/articles/what-is-application-management.md
+++ b/articles/what-is-application-management.md
@@ -126,7 +126,7 @@ Your organization's specific requirements should determine which approach works
### Platform-specific MDM with application management
-An Apple-focused MDM platform like Jamf Pro includes application management. It is focused on Apple devices with functions like Apple Business Manager integration, Apps and Books license management and managed app deployments, but, it only supports Apple devices.
+An Apple-focused MDM platform like Jamf Pro includes application management. It is focused on Apple devices with functions like Apple Business integration, Apps and Books license management and managed app deployments, but, it only supports Apple devices.
Organizations with heterogeneous environments that include multiple device platforms (e.g., Apple, Linux, Windows, Chromebook, iOS / iPadOS, Android) require multiple management solutions, or, cross-platform managements solutions.
diff --git a/docs/Configuration/fleet-server-configuration.md b/docs/Configuration/fleet-server-configuration.md
index 2c1a7ac83b2..6628d2a99e0 100644
--- a/docs/Configuration/fleet-server-configuration.md
+++ b/docs/Configuration/fleet-server-configuration.md
@@ -3286,7 +3286,7 @@ You'll likely need to set this if using a non-AWS S3-compatible object store.
> The [`server_private_key` configuration option](#server_private_key) is required for macOS MDM features.
-> The Apple Push Notification service (APNs), Simple Certificate Enrollment Protocol (SCEP), and Apple Business Manager (ABM) [certificate and key configuration](https://github.com/fleetdm/fleet/blob/fleet-v4.51.0/docs/Contributing/reference/configuration-for-contributors.md#mobile-device-management-mdm) are deprecated as of Fleet 4.51. They are maintained for backwards compatibility. Please [upload your APNs certificate and ABM token](https://fleetdm.com/docs/using-fleet/mdm-setup).
+> The Apple Push Notification service (APNs), Simple Certificate Enrollment Protocol (SCEP), and Apple Business (AB) [certificate and key configuration](https://github.com/fleetdm/fleet/blob/fleet-v4.51.0/docs/Contributing/reference/configuration-for-contributors.md#mobile-device-management-mdm) are deprecated as of Fleet 4.51. They are maintained for backwards compatibility. Please [upload your APNs certificate and AB token](https://fleetdm.com/docs/using-fleet/mdm-setup).
### mdm.apple_scep_signer_validity_days
@@ -3302,7 +3302,7 @@ The number of days the signed SCEP client certificates will be valid.
### mdm.apple_dep_sync_periodicity
-The duration between DEP device syncing (fetching and setting of DEP profiles). Only relevant if Apple Business Manager (ABM) is configured.
+The duration between DEP device syncing (fetching and setting of DEP profiles). Only relevant if Apple Business (AB) is configured.
- Default value: 1m
- Environment variable: `FLEET_MDM_APPLE_DEP_SYNC_PERIODICITY`
diff --git a/docs/Contributing/architecture/mdm/automated-device-enrollment.md b/docs/Contributing/architecture/mdm/automated-device-enrollment.md
index e6cfe3ea8af..3cb09e2b303 100644
--- a/docs/Contributing/architecture/mdm/automated-device-enrollment.md
+++ b/docs/Contributing/architecture/mdm/automated-device-enrollment.md
@@ -8,7 +8,7 @@ Automated Device Enrollment (ADE) in Fleet's MDM allows for zero-touch deploymen
## Architecture overview
-The ADE architecture integrates with platform-specific enrollment programs (Apple Business Manager/Apple School Manager for Apple devices) to automatically enroll devices when they are activated.
+The ADE architecture integrates with platform-specific enrollment programs (Apple Business/Apple School Manager for Apple devices) to automatically enroll devices when they are activated.
## Key components
@@ -29,14 +29,14 @@ The ADE architecture integrates with platform-specific enrollment programs (Appl
For Apple devices, ADE (formerly known as DEP) involves the following components:
-- **Apple Business Manager/Apple School Manager**: Web portals for managing device enrollment.
+- **Apple Business/Apple School Manager**: Web portals for managing device enrollment.
- **MDM Server Tokens**: Tokens that authenticate the MDM server with Apple's services.
- **Enrollment Profiles**: Configurations that define the enrollment experience.
- **Device Assignments**: Mapping between devices and enrollment profiles.
#### Synchronization process
-Synchronization of devices from all ABM tokens uploaded to Fleet happens in the `dep_syncer` cron job, which runs every 1 minute.
+Synchronization of devices from all AB tokens uploaded to Fleet happens in the `dep_syncer` cron job, which runs every 1 minute.
We keep a record of all devices ingested via the ADE sync in the `host_dep_assignments` table. Entries in this table are soft-deleted.
@@ -47,9 +47,9 @@ On every run, we pull the list of added/modified/deleted devices and:
- Always assign a JSON profile for added devices. We assign JSON profile for modified devices if the profile has not been modified according to Apple DEP device response.
2. If the host was deleted, we soft delete the `host_dep_assignments` entry.
-#### Special case: Host in ABM is deleted in Fleet
+#### Special case: Host in AB is deleted in Fleet
-If an IT admin deletes a host in the UI/API, and we have a non-deleted entry in `host_dep_assignments` for the host, we immediately create a new host entry as if the device was just ingested from the ABM sync.
+If an IT admin deletes a host in the UI/API, and we have a non-deleted entry in `host_dep_assignments` for the host, we immediately create a new host entry as if the device was just ingested from the AB sync.
## Related resources
diff --git a/docs/Contributing/product-groups/mdm/custom-configuration-web-url.md b/docs/Contributing/product-groups/mdm/custom-configuration-web-url.md
index c39cd3d5a6d..e46ef2b12dd 100644
--- a/docs/Contributing/product-groups/mdm/custom-configuration-web-url.md
+++ b/docs/Contributing/product-groups/mdm/custom-configuration-web-url.md
@@ -12,7 +12,7 @@ How to require end users to authenticate with a custom web application:
3. In the "Workstations" `fleet` YAML, set the `macos_setup_assistant` option to the DEP profile.
-4. In the Fleet UI, go to **Settings > Integrations > Automatic enrollment > Apple Business manager** and set the **Fleet** to "Workstations".
+4. In the Fleet UI, go to **Settings > Integrations > Automatic enrollment > Apple Business** and set the **Fleet** to "Workstations".
5. Update the custom web application to send a manual enrollment profile, with the end user's email, to a Mac after the end user enters valid credentials. Here's an example snippet of an enrollment profile:
diff --git a/docs/Contributing/reference/api-for-contributors.md b/docs/Contributing/reference/api-for-contributors.md
index 1b524d20def..c8171667d02 100644
--- a/docs/Contributing/reference/api-for-contributors.md
+++ b/docs/Contributing/reference/api-for-contributors.md
@@ -549,7 +549,7 @@ Delete pack by name.
The MDM endpoints exist to support the related command-line interface sub-commands of `fleetctl`, such as `fleetctl generate mdm-apple` and `fleetctl get mdm-apple`, as well as the Fleet UI.
-- [Generate Apple Business Manager public key (ADE)](#generate-apple-business-manager-public-key-ade)
+- [Generate Apple Business public key (ADE)](#generate-apple-business-manager-public-key-ade)
- [Request Certificate Signing Request (CSR)](#request-certificate-signing-request-csr)
- [Upload APNS certificate](#upload-apns-certificate)
- [Add ABM token](#add-abm-token)
@@ -586,7 +586,7 @@ The MDM endpoints exist to support the related command-line interface sub-comman
- [Android Enterprise PubSub push endpoint](#android-enterprise-pubsub-push-endpoint)
-### Generate Apple Business Manager public key (ADE)
+### Generate Apple Business public key (ADE)
`GET /api/v1/fleet/mdm/apple/abm_public_key`
@@ -670,7 +670,7 @@ Content-Type: application/octet-stream
| Name | Type | In | Description |
| ---- | ---- | -- | ----------- |
-| token | file | form | *Required* The file containing the token (.p7m) from Apple Business Manager |
+| token | file | form | *Required* The file containing the token (.p7m) from Apple Business |
#### Example
@@ -713,11 +713,11 @@ Content-Type: application/octet-stream
}
```
-### Count ABM tokens
+### Count AB tokens
`GET /api/v1/fleet/abm_tokens/count`
-Get the number of ABM tokens on the Fleet server.
+Get the number of AB tokens on the Fleet server.
#### Parameters
@@ -757,10 +757,10 @@ None.
| Name | Type | In | Description |
| ---- | ---- | -- | ----------- |
-| id | integer | path | *Required* The ABM token's ID |
-| macos_team_id | integer | body | macOS hosts are automatically added to this team in Fleet when they appear in Apple Business Manager. If not specified, defaults to "No team". |
-| ios_team_id | integer | body | iOS hosts are automatically added to this team in Fleet when they appear in Apple Business Manager. If not specified, defaults to "No team". |
-| ipados_team_id | integer | body | iPadOS hosts are automatically added to this team in Fleet when they appear in Apple Business Manager. If not specified, defaults to "No team". |
+| id | integer | path | *Required* The AB token's ID |
+| macos_team_id | integer | body | macOS hosts are automatically added to this team in Fleet when they appear in Apple Business. If not specified, defaults to "No team". |
+| ios_team_id | integer | body | iOS hosts are automatically added to this team in Fleet when they appear in Apple Business. If not specified, defaults to "No team". |
+| ipados_team_id | integer | body | iPadOS hosts are automatically added to this team in Fleet when they appear in Apple Business. If not specified, defaults to "No team". |
#### Example
@@ -871,7 +871,7 @@ Content-Type: application/octet-stream
| Name | Type | In | Description |
| ---- | ---- | -- | ----------- |
-| token | file | form | *Required* The file containing the content token (.vpptoken) from Apple Business Manager |
+| token | file | form | *Required* The file containing the content token (.vpptoken) from Apple Business |
#### Example
@@ -1279,7 +1279,7 @@ This endpoint uses the profiles stored by the [Preassign profiles to devices](#p
| Name | Type | In | Description |
| ---- | ---- | -- | ----------- |
-| token | file | form | *Required* The file containing the content token (.vpptoken) from Apple Business Manager |
+| token | file | form | *Required* The file containing the content token (.vpptoken) from Apple Business |
#### Example
diff --git a/docs/Contributing/reference/configuration-for-contributors.md b/docs/Contributing/reference/configuration-for-contributors.md
index c2e3bad530c..75b8ed14bdb 100644
--- a/docs/Contributing/reference/configuration-for-contributors.md
+++ b/docs/Contributing/reference/configuration-for-contributors.md
@@ -111,7 +111,7 @@ An alphanumeric secret for the Simple Certificate Enrollment Protocol (SCEP). De
### mdm.apple_bm_server_token_bytes
-This is the content of the Apple Business Manager encrypted server token downloaded from Apple Business Manager.
+This is the content of the Apple Business encrypted server token downloaded from Apple Business.
- Default value: ""
- Environment variable: `FLEET_MDM_APPLE_BM_SERVER_TOKEN_BYTES`
@@ -126,7 +126,7 @@ This is the content of the Apple Business Manager encrypted server token downloa
### mdm.apple_bm_cert_bytes
-This is the content of the Apple Business Manager certificate. The certificate is a PEM-encoded X.509 certificate that's typically generated via `fleetctl generate mdm-apple-bm`.
+This is the content of the Apple Business certificate. The certificate is a PEM-encoded X.509 certificate that's typically generated via `fleetctl generate mdm-apple-bm`.
- Default value: ""
- Environment variable: `FLEET_MDM_APPLE_BM_CERT_BYTES`
@@ -141,7 +141,7 @@ This is the content of the Apple Business Manager certificate. The certificate i
### mdm.apple_bm_key_bytes
-This is the content of the PEM-encoded private key for the Apple Business Manager. It's typically generated via `fleetctl generate mdm-apple-bm`.
+This is the content of the PEM-encoded private key for the Apple Business. It's typically generated via `fleetctl generate mdm-apple-bm`.
- Default value: ""
- Environment variable: `FLEET_MDM_APPLE_BM_KEY_BYTES`
diff --git a/docs/solutions/macos/scripts/revoke-vpp-licenses.sh b/docs/solutions/macos/scripts/revoke-vpp-licenses.sh
index 1c8fbabc8a9..1f7e8282348 100644
--- a/docs/solutions/macos/scripts/revoke-vpp-licenses.sh
+++ b/docs/solutions/macos/scripts/revoke-vpp-licenses.sh
@@ -1,12 +1,12 @@
#!/bin/sh
-# 1. Download the VPP token from Apple Business Manager (ABM).
+# 1. Download the VPP token from Apple Business (AB).
# a. In ABM, go to Account name in bottom left corner > Preferences > Payments and Billing > Download Content Token and download token for your location.
# b. Open the downloaded token and copy base64. Paste base64 string instead of '{vpp_token}' in the curl command below.
# 2. Find `adamId` in the App Store app and use it in the assets array in the curl command below.
# a. It can be retrieved from the app URL (e.g. 1487937127 from https://apps.apple.com/ba/app/craft-write-docs-ai-editing/id1487937127)
# 3. Add the serial numbers of the devices from which you want to revoke licenses to the `serialNumbers` array in the curl command below.
-# Note: When a license is revoked, it takes some time for that to be reflected in Apple Business Manager.
+# Note: When a license is revoked, it takes some time for that to be reflected in Apple Business.
#
# Script can be used to revoke VPP licenses from all Apple hosts (macOS, iOS, iPadOS).
diff --git a/handbook/company/open-positions.yml b/handbook/company/open-positions.yml
index 8da9cbd286a..f0e886cf07f 100644
--- a/handbook/company/open-positions.yml
+++ b/handbook/company/open-positions.yml
@@ -382,7 +382,7 @@
# experience: |
# - 💼 3-5 years of experience in IT administration, help desk support, or similar technical support role.
# - 🖥️ Strong technical skills with macOS, Windows, and Linux operating systems.
-# - 🍎 Experience with Apple Business Manager (ABM) and Apple Device Enrollment (ADE) for device procurement and management.
+# - 🍎 Experience with Apple Business (AB) and Apple Device Enrollment (ADE) for device procurement and management.
# - 🔐 Experience with identity and access management, including provisioning accounts in Google Workspace, Slack, and other SaaS platforms.
# - 📦 Familiarity with hardware procurement, inventory management, and asset tracking systems.
# - 💬 Excellent communication and customer service skills, with the ability to explain technical concepts to non-technical users.
diff --git a/handbook/it/README.md b/handbook/it/README.md
index 6d0813b2be1..b6b32770a2e 100644
--- a/handbook/it/README.md
+++ b/handbook/it/README.md
@@ -39,7 +39,7 @@ As soon as an offer is accepted, Fleet provides laptops and YubiKey security key
- Apple computers shipping to the United States and Canada are ordered using the Apple [eCommerce Portal](https://ecommerce2.apple.com/asb2bstorefront/asb2b/en/USD/?accountselected=true), or by contacting the business team at an Apple Store or contacting the online sales team at [800-854-3680](tel:18008543680). The IT engineer can arrange for same-day pickup at a store local to the Fleetie if needed.
- **Note:** Most Fleeties use 16-inch MacBook Pros. Team members are free to choose any laptop or operating system that works for them, as long as the price [is within reason](https://www.fleetdm.com/handbook/communications#spending-company-money).
- - When ordering through the Apple eCommerce Portal, look for a banner with *Apple Store for FLEET DEVICE MANAGEMENT | Welcome [Your Name].* Hovering over *Welcome* should display *Your Profile.* If Fleet's account number is displayed, purchases will be automatically made available in Apple Business Manager (ABM).
+ - When ordering through the Apple eCommerce Portal, look for a banner with *Apple Store for FLEET DEVICE MANAGEMENT | Welcome [Your Name].* Hovering over *Welcome* should display *Your Profile.* If Fleet's account number is displayed, purchases will be automatically made available in Apple Business (AB).
- Apple computers for Fleeties in other countries should be purchased through an authorized reseller to ensure the device is enrolled in ADE. In countries that Apple does not operate or that do not allow ADE, work with the authorized reseller to find the best solution, or consider shipping to a US based Fleetie and then shipping on to the teammate.
diff --git a/handbook/it/security.md b/handbook/it/security.md
index fd80082ef4b..334d18bca1c 100644
--- a/handbook/it/security.md
+++ b/handbook/it/security.md
@@ -2093,15 +2093,15 @@ The GitHub Deployment page contains a link pointing to a vacant Vercel domain. A
This was resolved during the penetration test period as identified in the penetration test report.
-#### 3 - Observers can access ABM keys
+#### 3 - Observers can access AB keys
| Type | Latacora Severity |
| ------------------- | ----------------- |
| Access Controls | Medium risk |
-According to the User Permissions table, an Observer should not be able to “View Apple business manager (BM) information”. The permissions are not enforced as an Observer can download the pair of public and private keys.
+According to the User Permissions table, an Observer should not be able to “View Apple Business (AB) information”. The permissions are not enforced as an Observer can download the pair of public and private keys.
-This endpoint always returns a new key pair used during ABM/Fleet configuration. It never returns an existing key pair, and cannot be used to gain access to an ABM instance.
+This endpoint always returns a new key pair used during AB/Fleet configuration. It never returns an existing key pair, and cannot be used to gain access to an AB instance.
#### 4 - Observers can Access Any Software
diff --git a/handbook/marketing/marketing-assets.md b/handbook/marketing/marketing-assets.md
index 900217865e6..cb63c4119fb 100644
--- a/handbook/marketing/marketing-assets.md
+++ b/handbook/marketing/marketing-assets.md
@@ -56,7 +56,7 @@ Decks, battle cards, one-pagers, comparisons, and tools used in the sales cycle
## 🔵 Editorial & thought leadership
-Opinion, industry analysis, executive POV, named-series articles, and standalone blog posts published on fleetdm.com. Use for PR, social amplification, ABM campaigns, and brand awareness. Audience: content team, PMM, PR.
+Opinion, industry analysis, executive POV, named-series articles, and standalone blog posts published on fleetdm.com. Use for PR, social amplification, AB campaigns, and brand awareness. Audience: content team, PMM, PR.
### Executive POV & industry analysis
@@ -152,7 +152,7 @@ How Fleet's own security team secures the company — a window into Fleet's inte
| [What is Apple MDM? How Mobile Device Management Works in 2026](https://fleetdm.com/articles/what-is-apple-mdm) | How Apple MDM works across iOS, macOS, and iPadOS at scale. | Brock Walters | Drop ship devices with Apple Business Manager or Autopilot. End users can set up their own devices. No IT help needed.
+Drop ship devices with Apple Business or Autopilot. End users can set up their own devices. No IT help needed.