Score any video ad with an AI expert panel — performance marketer, creative director, and target consumer.
Get structured, actionable feedback on any video ad creative. Three AI expert personas evaluate your ad across 8 weighted dimensions and produce a detailed report with scores, strengths, weaknesses, and specific improvement recommendations.
# Clone into your Claude skills directory
git clone https://github.com/Creatify-AI/ad-creative-evaluator.git ~/.claude/skills/ad-creative-evaluator| Feature | Description |
|---|---|
| 3 Expert Personas | Performance Marketer, Creative Director, Target Consumer |
| 8-Dimension Rubric | Hook, Message, Visual, Audience, Pacing, CTA, Emotion, Sound-Off |
| Weighted Scoring | Hook and CTA weighted highest (they matter most for performance) |
| Frame Extraction Script | Python script to pull key frames from video files |
| Evaluation Template | Structured output format with persona disagreement analysis |
| Improvement Workflow | Links evaluation findings to specific next-step tools |
Every ad is reviewed from three perspectives — a performance marketer asking "will this convert?", a creative director asking "is this well-crafted?", and a target consumer asking "would I actually watch this?". When these personas disagree, it reveals the most actionable insights.
Comprehensive scoring across Hook Effectiveness, Message Clarity, Visual Quality, Audience Targeting, Pacing & Structure, CTA Strength, Emotional Resonance, and Sound-Off Effectiveness. Each dimension has clear 1-10 criteria.
Python script (scripts/extract_video.py) extracts key frames from any video file — first frame (hook), evenly-spaced body frames, and last frame (CTA) — for visual analysis.
After evaluation, automate the improvement cycle:
- Low hook score? Generate 5 hook variants with URL-to-Video
- Wrong avatar? Test new personas with AI Avatar API
- Need better visuals? Use Asset Generator for higher-quality B-roll
- Clone a better competitor ad? Use Ad Clone with your product
Getting set up takes less than 2 minutes:
- Create a free account at creatify.ai
- Head to Settings → API
- Copy your API ID and API Key
- You're ready to go — the other skills in this series include full code examples
New accounts include free credits so you can try everything out before committing.
ad-creative-evaluator/
├── SKILL.md # Main skill (install this)
├── scripts/
│ └── extract_video.py # Frame extraction utility
├── references/
│ ├── personas.md # Expert persona definitions
│ ├── rubric.md # Scoring rubric quick reference
│ └── evaluation_template.md # Structured output template
├── README.md
└── LICENSE
- video-ad-generator — Product URL → video ad pipeline
- ai-avatar-video — AI talking-head videos with 1,500+ personas
- ai-ad-prompt-guide — Battle-tested prompting for AI ad creative
- video-ad-reverse-engineer — Reverse-engineer competitor ads
- static-ad-concept-generator — 320+ proven ad concept templates
PRs welcome! Please open an issue first to discuss changes.
MIT